The blog

More about our clothes donation service

Tuesday 6 January


Donating second hand clothes to support charity is nothing new – but what happens when a person’s wardrobe is stocked with designer clothes that cost hundreds, even thousands, of pounds per item and have hardly ever been worn?


Our research shows that if a person wants to raise considerable funds from their Gucci, Yves Saint-Laurent or Dolce and Gabbana items, they don’t drop them at their local charity shop.


Why? Worries that items might not sell because they're too niche; concerns that the money raised would be used running the shop rather than help people in need[1], as well as anxieties that, if the clothes do sell, it would be for significantly less than their worth – and the charity would not benefit as much as it could.


Our fripping service is dedicated exclusively to turning high-end fashion into funds for charity. How it works: when a person has designer items to donate to charity, they contact us to arrange a collection. We collect the items – free of charge – and then list them for sale on our .com site in aid of the chosen charity – or a particular charitable project (we take 40% commission on the donated item to cover our costs).


During the sale, the person who has donated the items can see how much they’re raising for their charity and, once they’ve reached a target (if they’ve set one), the sale closes and we send the proceeds directly to the charity. Best of all, the donor (and the person who has bought the item(s)) can check back to see precisely how the money raised is being used by the charity.


It’s a virtuous circle: the charity gains, the purchaser enjoys a luxury item for up to 80% off the original price, and the donor not only supports a cause close to their heart, but also helps to lessen the environmental impact of clothes wastage[2].


[1] The Charity Retail Association claims that in order to set up a charity shop you will need a start-up capital of £5,000-£50,000. They also state that 60-80% of a charity shop’s income goes on rent, wages (minimum of a dedicated shop manager) and other overheads.  


[2] Wrap survey 2012 highlights that excessive clothing production is reaching high levels with more global manufacturers striving to produce low cost clothing. The environmental impact of low cost and inevitably low quality clothing, is becoming a serious issue with an estimated 350,000 tons of used clothing sent to land fill per year in the UK alone. Extending the life of clothes by just three months of active use per item would lead to a 10% reduction in each of the carbon, water and waste footprints.